Top 5 Must Know Social Media Best Practices

Top Reasons which may lead to your social media posts underperform, here are techniques you can try to improve your performance

Top 5 Must Know Social Media Best Practices

Introduction

Many small business owners feel pressured to be on every social media channel, regularly posting, and constantly engaged. To help you see engagement in the form of interaction on your social media posts by friends, customers, and fans; we've put together this list of 5 social media best practices that you should be using every day.

1. Make Posts Short Posts and Simple

Studies have indicated that shorter posts can increase engagement by up to 86%. A brief and direct post is worth more than a million words.

2. Include a link to the specific landing page

You want your social media posts to leave your followers wanting more, while simultaneously providing them with an easy way to get more. Always include a link with every social media post. Social media platforms are great tools for driving traffic to your digital properties. 

3. Have Images Which Relate With Your Posts to Push for More Clicks

Always include an image with your social media posts. Posts with a well-designed piece of creative or an engaging photo are much more likely to grab the attention of your followers

4. Have Engaging Content - Memes and GIFs

Engagement is a two-way street. You want your supporters and brand ambassadors to know that you’re just as invested in them as they are in you. E.g. On Facebook, like and share posts of followers who frequently like and share your posts. On Instagram, respond to comments and @ tag friends on photos that are relevant to them.

5. Nail the Right Recipe - Post Consistently and Diversify Your Offering

There are three factors that have to be taken into consideration across your social media accounts in order to nail the right recipe. The first is making sure that you're leveraging the right social media channels for the content you plan on sharing.

The second is that you need to diversify the types of posts you're sharing - strike a balance between promotional, conversational, and personal posts. Try not to have only promotional posts it's an easy way to lose followers. And the last step is to post regularly and consistently. 

Nailing the right recipe will take some time it's not only tied to best practices, but also organizational resources. For instance, you might only have the capacity to share one post a day, and that's ok. What's key is your experiment and not be afraid to change course when something is not working.

By following these 5 best practices you'll be on your way to becoming a social media maven, growing both follower counts and engagement levels.

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